"THE GUEST EDIT"- HARVEY NICHOLS
I had been approached by the famous British department store- Harvey Nichols with an exciting, creative project. In honour of their new menswear section, I was asked to take over their official menswear social media channels for a month by producing creative visual content as part of their "Guest Edit".
I had chosen a range of inspirational garments and accessories from the Harvey Nichols menswear section, from the likes of Raf Simmons, Alexander McQueen, Kenzo and many more. I was then given complete creative control to create concepts around each garments and used a wide range of different techniques to achieve these concepts, from photography, moving image, animation, layout, illustration, video, I really wanted to demonstrate what I was capable of.
The reaction to the content was extremely positive, resulting in the Harvey Nichols Instagram channel growing substantially. During my thirty day takeover, the channel gained just under 1000 new authentic followers/ customers with a great amount of engagement.
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