Commissioned by Office to conceptualise and execute the Nike “Bliss” campaign. I took inspiration from early 2000’s technology adverts, using a lot of the cool electric hues, chrome materials and 00’s styling to compliment the trainers. Complete with custom designed graphic motifs, 3D digital assets, it was the first project where my personal photography style has been used commercially.
Roles:
Concept, photography/ graphic art, film Director, vfx, motion graphics, edit. SOS team: Ideation, creative direction, casting, location scouting, videography, Photography, lighting, styling, hair, makeup, set design, 3d design, video editing, grading, graphic design, graphic art, photo retouching