All Projects | Nas Abraham

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WORK

All Work Campaigns Editorial/ Lifestyle Experimentation

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WORK

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UMBRO CENTENARY CAMPAIGN

Commissioned by Fabric PR and Umbro to conceptualise and direct the campaign for their Centenary collection, celebrating 100 years of Umbro. The campaign acted as an ode to the Northern Quarter in Manchester, making subtle references to street art, music, cottonopolis where Umbro was originally manufactured. This campaign features my signature style of mixed media photography.

UNDER ARMOUR- FW24 "UNSTOPPABLE" EMEA CAMPAIGN

Commissioned by agency This Here to execute the Under Armour FW24 football campaign featuring three professional athletes- Eddie Nketiyeh from Arsenal, Pedro Porro of Tottenham Hotspurs, and Anna Patten of Aston Villa. I was briefed with bringing in my aesthetic whilst also staying true to Under Armour’s existing audience and had to find a middle ground without compromising on quality, whilst shooting under pressure with the small amount of time we had with the athletes.

NIKE CORTEZ “STYLEBY” X OFFICE

Conceptualised and executed an aesthetically-lead campaign for the StyleBy series for Nike. This set of stills and moving image served to highlight the versatile styling capabilities of the Cortez trainer, showing our models across a carefully curated London backdrop and shot with natural-looking light.

CASETIFY X SAMSUNG CAMPAIGN

Commissioned by phone case giant company Casetify to create a series of assets around the theme of “larger than life”, where our models were shot in dynamic angles with exaggerated proportions and composited over CG environments that my SOS team created.

Shapes- Sky Shaw

Experimentation with shapes, silhouettes, and in-camera effects. Momentarily stepping away from digital/ post production heavy editing to focus on more in-camera effects.

Harinezume experimentation

Experimentation with shapes, silhouettes, and in-camera effects. Momentarily stepping away from digital/ post production heavy editing to focus on more in-camera effects.

MONCLER GRENOBLE X HYPEBEAST

I worked alongside the Hypebeast team to produce the Moncler Grenoble campaign film entitled “Macro Moncler”- which was based on natural macro textures that represent the qualities and characteristics that the pieces possess. I used my signature style of vintage digital mixed media stills to contrast the high-end cinematography bring the content to life.

OFFICE X CROCS CAMPAIGN

Commissioned by UK shoe retail giant Office to produce and execute a set of dynamic visuals for their Crocs summer campaign. My SOS team and I formulated a visual approach to communicate the theme, this included overall image style, 3D elements, set design, moving image and edit style, vfx sound design and grading and the 3D Jibbitz which we modelled completely from scratch using 3D software. The campaign was made into incredible set of window and point of sale displays placed around multiple Office locations across the UK, most notably their Carnaby Street store.

NIKE AIR FORCE ONE “FONTANKA” X OFFICE

I was commissioned by Office Shoes to create a campaign around the launch of their exclusive Nike AF1 Fontanka. The shoes’ physical appearance has a deconstructed/ “makeshift” feel to them, so I wanted to represent that feeling through the visuals, with collage, mixing lofi vintage toy-camera footage and photography with high end cine-cam footage and DSLR photography, all shot on green screen and composited with VFX.

DR MARTENS - GLOBAL CAMPAIGN

The SOS Team was commissioned by agency Platform13 help execute their concept for their client Dr Martens on a Global campaign with a theme of bringing a hyper-digital aesthetic to DM’s rebellious core brand. We had a variety of visual elements coming together, from designing and creating CGI backgrounds from scratch photography of talent and products, which were then retouched and composited across CGI backgrounds, that we we designed and built completely from scratch. We also shot and directed the film, edited and composited the video motion, chroma-keying, to grading and sound design, all in-house.

STILLNESS IN MOTION- FASHION FILM- COLLECTIBLE DRY

Commissioned by Italian publication Collectible Dry to create an aesthetically lead, explorative fashion film that explores the relationship of energy and movement.

NIKE AIRMAX “BLISS” CAMPAIGN

Commissioned by Office to conceptualise and execute the Nike “Bliss” campaign. I took inspiration from early 2000’s technology adverts, using a lot of the cool electric hues, chrome materials and 00’s styling to compliment the trainers. Complete with custom designed graphic motifs, 3D digital assets, it was the first project where my personal photography style has been used commercially.

PALLADIUM “EARTH COLLECTION”- GLOBAL CAMPAIGN

Highlighting the importance of sustainability, this film depicts a post-apocalyptic earth, where the characters are living in such a way that the earth is barren and desolate due to pollution and a lack of care for the earth. The characters find the “relics” (the Palladium sneakers), buried across the land, where they use their technology to uncover the sustainable properties of the shoe.

FLANNELS X CHRISTIAN LOUBOUTIN “LOUBISHARK”/ LOUBIRAIN

A set of visuals I created for Christian Louboutin’s “Loubishark” sneaker launching at British retail giant- Flannels, which features a vibrant jagged sole inspired by shark teeth. I pitched the concept centred around the sharks’ “electroreception”, a unique sense that sharks possess that helps them sense the bio-electricity of their prey in the water. The visuals feature a range of different visual scenarios, mimicking a tv switching channels. My SOS team and I used a huge range of visual techniques in this project, elaborate set design, graphic art, projection mapping, CGI and compositing, photography, video and much more.

"Detached"

A conceptual film based on the physical portrayal of separation and isolation. Taking inspiration from Li Edelkoorts' thoughts on subconsciously guarding oneself from external pressures and threats by using physical barriers, our character was purposely styled to reflect the notion of distancing and protection, adorning large silhouettes and thickly layered clothing pieces.

“BIOLUMINESCENCE”- EDITORIAL (NOTION MAGAZINE)

In this fashion film I directed and edited, my team and I explored the captivating phenomenon of bioluminescence, delving into the natural world where light and movement interact with one another. I wanted to capture the enchanting glow emitted by bioluminescent organisms, showcasing their delicate and otherworldly beauty.

Yara Shahidi- Vogue World

Commissioned to capture a story around Disney actress Yara Shahidi ahead of the Vogue World event in London, creating a set of visuals that capture the rush and excitement of her before the event.

Soho House x Cynthia Erivo

As part of my consultancy with Soho House, I was assigned the role of Director for an interview and editorial with multi- award winning Actress/ Singer Cynthia Erivo for Soho House, focusing on how she stays vibrant, collected and present in all that she does.

GUCCI for Flannels

As part of the Flannels SS21 campaign, my Sense Of Sync team and I worked on a virtual world for Gucci. Using a similar process to the main SS21 project, we designed and created the virtual environment completely from scratch. As the Director, I instructed the models on actions and movements to give a feeling as if they are in this world of their own. We then composited the model's actions within the 3D environments.

Flannels SS21 OOH Campaign

My Sense Of Sync team and I were commissioned by British luxury retail giant Flannels to bring the fantasy world concept of the SS21 campaign to life with the use of 3D environment creation and compositing. This campaign was shown on multiple billboards and key locations around the UK.

UMBRO CENTENARY CAMPAIGN

UNDER ARMOUR- FW24 "UNSTOPPABLE" EMEA CAMPAIGN

NIKE CORTEZ “STYLEBY” X OFFICE

CASETIFY X SAMSUNG CAMPAIGN

Shapes- Sky Shaw

Experimentation with shapes, silhouettes, and in-camera effects. Momentarily stepping away from digital/ post production heavy editing to focus on more in-camera effects.

Harinezume experimentation

Experimentation with shapes, silhouettes, and in-camera effects. Momentarily stepping away from digital/ post production heavy editing to focus on more in-camera effects.

MONCLER GRENOBLE X HYPEBEAST

OFFICE X CROCS CAMPAIGN

NIKE AIR FORCE ONE “FONTANKA” X OFFICE

DR MARTENS - GLOBAL CAMPAIGN

STILLNESS IN MOTION- FASHION FILM- COLLECTIBLE DRY

Commissioned by Italian publication Collectible Dry to create an aesthetically lead, explorative fashion film that explores the relationship of energy and movement.

NIKE AIRMAX “BLISS” CAMPAIGN

PALLADIUM “EARTH COLLECTION”- GLOBAL CAMPAIGN

FLANNELS X CHRISTIAN LOUBOUTIN “LOUBISHARK”/ LOUBIRAIN

"Detached"

“BIOLUMINESCENCE”- EDITORIAL (NOTION MAGAZINE)

Yara Shahidi- Vogue World

Commissioned to capture a story around Disney actress Yara Shahidi ahead of the Vogue World event in London, creating a set of visuals that capture the rush and excitement of her before the event.

Soho House x Cynthia Erivo

GUCCI for Flannels

Flannels SS21 OOH Campaign

MULTIMEDIA VISUAL ARTIST/ PHOTOGRAPHER/ VIDEOGRAPHER/ CREATIVE DIRECTOR

NAS ABRAHAM

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MULTIMEDIA VISUAL ARTIST/ PHOTOGRAPHER/ VIDEOGRAPHER/ CREATIVE DIRECTOR

Copyright © Nas Abraham 2024. All rights reserved.The concepts contained in this website, including but not limited to ideas, solutions, and strategies, are protected by copyright. Any unauthorised use of these concepts, including but not limited to copying, distribution, or modification, is strictly prohibited.If you would like to use any of the concepts in this website, please contact Nas Abraham at Nas@nasabraham.com

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