I was commissioned by Office Shoes to create a campaign around the launch of their exclusive Nike AF1 Fontanka. The shoes’ physical appearance has a deconstructed/ “makeshift” feel to them, so I wanted to represent that feeling through the visuals, with collage, mixing lofi vintage toy-camera footage and photography with high end cine-cam footage and DSLR photography, all shot on green screen and composited with VFX.
Roles:
Concept, Photography, Graphic art, Creative Direction, Art direction, Film director, VFX SOS team: casting, location scouting, videography, Photography, lighting, styling, hair, makeup, set design, movement, production: Mixed media, 3d design, video editing, grading, graphic design, graphic art, VFX, photo retouching, custom soundtrack