The SOS Team was commissioned by agency Platform13 help execute their concept for their client Dr Martens on a Global campaign with a theme of bringing a hyper-digital aesthetic to DM’s rebellious core brand. We had a variety of visual elements coming together, from designing and creating CGI backgrounds from scratch photography of talent and products, which were then retouched and composited across CGI backgrounds, that we we designed and built completely from scratch. We also shot and directed the film, edited and composited the video motion, chroma-keying, to grading and sound design, all in-house.
Roles:
My Role: photography, film director, CGI direction, Art Direction, pitch SOS Team: Videography, lighting, movement direction, Mixed media, 3D environment build, video editing, grading, compositing, graphic art, VFX, custom soundtrack