Commissioned by Fabric PR and Umbro to conceptualise and direct the campaign for their Centenary collection, celebrating 100 years of Umbro. The campaign acted as an ode to the Northern Quarter in Manchester, making subtle references to street art, music, cottonopolis where Umbro was originally manufactured. This campaign features my signature style of mixed media photography.
Roles:
Role: Photography, Graphic art, Creative direction, treatment, Film director, film editor, mixed media, VFX