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Critter London- 'FERAL’ A/W 2025/26 collection

I photographed and edited this fashion campaign for Critter London, focusing on the collection’s distinctive construction, shape and detail. I set the lighting to sculpt each piece and highlight the meticulous craftsmanship, I wanted the images to feel as bold and prominent as the pieces themselves.

Adidas x Arsenal- Tiro collection

I led the art direction for the Arsenal x adidas Tiro collection, creating a bold visual language built around energy, movement and impact. Every element—from the dynamic compositions to the talent direction—was designed to capture the excitement of football culture while keeping the Tiro collection firmly at the centre.

Crew Sports

Commissioned by the Crew Clothing team to conceptualise, shoot and edit a film to launch and highlight the debut of their sports range. We shot in various locations including a private sports club in Basingstoke as well as some sections of East London.

Forte Sports- Concept shoot 2

I was invited down to shoot the Forte models/ athletes, open brief, so I went down an alternative route with the shots, opting for fisheye and unorthadox angles with a focus on movement but dynamism was key here.

Forte Sports- Spec ad

I collaborated with SOS member @rudihoo.studios to create art directed series of images, showing the model in a variety of different crops and movements.

Forte Sports- concept shoot

PUMA X MANCHESTER CITY THIRD KIT LAUNCH CAMPAIGN FILM

Working with Laced creative to direct, edit and add VFX the launch of football team Manchester City's third kit launch campaign film, shot in front of an LED virtual production screen and a VHS feedback loop. The concept behind the kit was to reference the look and feel of raindrops against a window pane in typical Manchester weather, so the 3D visuals we created are based on this theme. Also we occasionally shot through plexi glass with water drizzled on it to link to the theme.

NIKE X OFFICE “THE QUEUE”

“The Queue” video series for Nike x Office. This series follows three strangers as they get ready and arrive for the "Event"- They all have some sort of cross over event where they happen to meet each other. This was super ambitious project that my SOS team and I managed to pull off in one day.

Eyewear concept 001

My Sense of Sync team and I constructed this eyewear concept 001, containing a a set of stills I shot alongside some graphic art/ typography we created for the purpose of exploring visually. I processed some of the images through AI to make the liquid falling effect.

Vintage digital camera experimentation

Experimentation with shapes, silhouettes, and in-camera effects. Momentarily stepping away from digital/ post production heavy editing to focus on more in-camera effects.

Shapes- Sky Shaw

Experimentation with shapes, silhouettes, and in-camera effects. Momentarily stepping away from digital/ post production heavy editing to focus on more in-camera effects.

CASETIFY X SAMSUNG CAMPAIGN

Commissioned by phone case giant company Casetify to create a series of assets around the theme of “larger than life”, where our models were shot in dynamic angles with exaggerated proportions and composited over CG environments that my SOS team created.

UMBRO CENTENARY CAMPAIGN

Commissioned by Fabric PR and Umbro to conceptualise and direct the campaign for their Centenary collection, celebrating 100 years of Umbro. The campaign acted as an ode to the Northern Quarter in Manchester, making subtle references to street art, music, cottonopolis where Umbro was originally manufactured. This campaign features my signature style of mixed media photography.

DR MARTENS - GLOBAL CAMPAIGN

The SOS Team was commissioned by agency Platform13 help execute their concept for their client Dr Martens on a Global campaign with a theme of bringing a hyper-digital aesthetic to DM’s rebellious core brand. We had a variety of visual elements coming together, from designing and creating CGI backgrounds from scratch photography of talent and products, which were then retouched and composited across CGI backgrounds, that we we designed and built completely from scratch. We also shot and directed the film, edited and composited the video motion, chroma-keying, to grading and sound design, all in-house.

UNDER ARMOUR- "UNSTOPPABLE" EMEA CAMPAIGN

Commissioned by agency This Here to execute the Under Armour FW24 football campaign featuring three professional athletes- Eddie Nketiyeh- Crysal Palace, Pedro Porro of Tottenham Hotspurs, and Anna Patten of Aston Villa. I was briefed with bringing in my aesthetic whilst also staying true to Under Armour’s existing audience and had to find a middle ground without compromising on quality, whilst shooting under pressure with the small amount of time we had with the athletes.

NIKE CORTEZ "STYLEBY" X OFFICE

Conceptualised and executed an aesthetically-lead campaign for the StyleBy series for Nike. This set of stills and moving image served to highlight the versatile styling capabilities of the Cortez trainer, showing our models across a carefully curated London backdrop and shot with natural-looking light.

MONCLER GRENOBLE X HYPEBEAST

I worked alongside the Hypebeast team to produce the Moncler Grenoble campaign film entitled “Macro Moncler”- which was based on natural macro textures that represent the qualities and characteristics that the pieces possess. I used my signature style of vintage digital mixed media stills to contrast the high-end cinematography bring the content to life.

NIKE AIRMAX "BLISS" CAMPAIGN

Commissioned by Office to conceptualise and execute the Nike “Bliss” campaign. I took inspiration from early 2000’s technology adverts, using a lot of the cool electric hues, chrome materials and 00’s styling to compliment the trainers. Complete with custom designed graphic motifs, 3D digital assets, it was the first project where my personal photography style has been used commercially.

OFFICE X CROCS CAMPAIGN

Commissioned by UK shoe retail giant Office to produce and execute a set of dynamic visuals for their Crocs summer campaign. My SOS team and I formulated a visual approach to communicate the theme, this included overall image style, 3D elements, set design, moving image and edit style, vfx sound design and grading and the 3D Jibbitz which we modelled completely from scratch using 3D software. The campaign was made into incredible set of window and point of sale displays placed around multiple Office locations across the UK, most notably their Carnaby Street store.

STILLNESS IN MOTION- FASHION FILM- COLLECTIBLE DRY

Commissioned by Italian publication Collectible Dry to create an aesthetically lead, explorative fashion film that explores the relationship of energy and movement.

PALLADIUM "EARTH COLLECTION"- GLOBAL CAMPAIGN

Highlighting the importance of sustainability, this film depicts a post-apocalyptic earth, where the characters are living in such a way that the earth is barren and desolate due to pollution and a lack of care for the earth. The characters find the “relics” (the Palladium sneakers), buried across the land, where they use their technology to uncover the sustainable properties of the shoe.

NIKE AIR FORCE ONE "FONTANKA" X OFFICE

I was commissioned by Office Shoes to create a campaign around the launch of their exclusive Nike AF1 Fontanka. The shoes’ physical appearance has a deconstructed/ “makeshift” feel to them, so I wanted to represent that feeling through the visuals, with collage, mixing lofi vintage toy-camera footage and photography with high end cine-cam footage and DSLR photography, all shot on green screen and composited with VFX.

"BIOLUMINESCENCE"- EDITORIAL (NOTION MAGAZINE)

In this fashion film I directed and edited, my team and I explored the captivating phenomenon of bioluminescence, delving into the natural world where light and movement interact with one another. I wanted to capture the enchanting glow emitted by bioluminescent organisms, showcasing their delicate and otherworldly beauty.

Yara Shahidi- Vogue World

Commissioned to capture a story around Disney actress Yara Shahidi ahead of the Vogue World event in London, creating a set of visuals that capture the rush and excitement of her before the event.

Soho House x Cynthia Erivo

As part of my consultancy with Soho House, I was assigned the role of Director for an interview and editorial with multi- award winning Actress/ Singer Cynthia Erivo for Soho House, focusing on how she stays vibrant, collected and present in all that she does.

"Detached"

A conceptual film based on the physical portrayal of separation and isolation. Taking inspiration from Li Edelkoorts' thoughts on subconsciously guarding oneself from external pressures and threats by using physical barriers, our character was purposely styled to reflect the notion of distancing and protection, adorning large silhouettes and thickly layered clothing pieces.

"Detached"

Soho House x Cynthia Erivo

Yara Shahidi- Vogue World

Commissioned to capture a story around Disney actress Yara Shahidi ahead of the Vogue World event in London, creating a set of visuals that capture the rush and excitement of her before the event.

"BIOLUMINESCENCE"- EDITORIAL (NOTION MAGAZINE)

NIKE AIR FORCE ONE "FONTANKA" X OFFICE

PALLADIUM "EARTH COLLECTION"- GLOBAL CAMPAIGN

STILLNESS IN MOTION- FASHION FILM- COLLECTIBLE DRY

Commissioned by Italian publication Collectible Dry to create an aesthetically lead, explorative fashion film that explores the relationship of energy and movement.

OFFICE X CROCS CAMPAIGN

NIKE AIRMAX "BLISS" CAMPAIGN

MONCLER GRENOBLE X HYPEBEAST

NIKE CORTEZ "STYLEBY" X OFFICE

UNDER ARMOUR- "UNSTOPPABLE" EMEA CAMPAIGN

DR MARTENS - GLOBAL CAMPAIGN

UMBRO CENTENARY CAMPAIGN

CASETIFY X SAMSUNG CAMPAIGN

Shapes- Sky Shaw

Experimentation with shapes, silhouettes, and in-camera effects. Momentarily stepping away from digital/ post production heavy editing to focus on more in-camera effects.

Vintage digital camera experimentation

Experimentation with shapes, silhouettes, and in-camera effects. Momentarily stepping away from digital/ post production heavy editing to focus on more in-camera effects.

Eyewear concept 001

NIKE X OFFICE “THE QUEUE”

PUMA X MANCHESTER CITY THIRD KIT LAUNCH CAMPAIGN FILM

Forte Sports- concept shoot

Forte Sports- Spec ad

I collaborated with SOS member @rudihoo.studios to create art directed series of images, showing the model in a variety of different crops and movements.

Forte Sports- Concept shoot 2

Crew Sports

Adidas x Arsenal- Tiro collection

Critter London- 'FERAL’ A/W 2025/26 collection

MULTIMEDIA VISUAL ARTIST/ PHOTOGRAPHER/ VIDEOGRAPHER/ CREATIVE DIRECTOR

NAS ABRAHAM

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Copyright © Nas Abraham 2026. All rights reserved.The concepts contained in this website, including but not limited to ideas, solutions, and strategies, are protected by copyright. Any unauthorised use of these concepts, including but not limited to copying, distribution, or modification, is strictly prohibited.If you would like to use any of the concepts in this website, please contact Nas Abraham at Nas@nasabraham.com

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